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Impact of Electronic Medias among School Children

A. L. Mahalakshmi


In general media refers to various means of communication. For example, news paper, radio,
television, radio, computer, video games, etc. The goal of the Media, Information and Technology
(MIT) program is to offer critical, interdisciplinary analysis of the institutions, practices and cultural
meaning associated with technologies of communication, information, knowledge, learning and
entertainment. The aim of the present study is, to evaluate the effectiveness of structured teaching
program on knowledge regarding influence of medias among secondary school going children in
selected school. Objectives: 1. Develop structured teaching program on knowledge regarding
influence of medias among secondary school going children between 11–15 years of age group.
2. Assess the knowledge of secondary school going children between 11–15 years of age regarding
influence of medias before and after the structured teaching program. 3. Evaluate the effectiveness of
structured teaching program on knowledge regarding influence of medias among secondary school
going children between 11–15 years of age. 4. To find out the association between pre-test knowledge
of secondary school going children and their selected demographic variables. Design: One-group
pre-test and post-test was selected for the study. Subjects: The samples were 60 students from
selected school. Method: A convenience sampling method was used to select the sample for study.
Data Collection Tool: Data was collected from the subjects using a formal information questionnaire.
Data Analysis: The collected data was analyzed using descriptive and inferential statistics, and the
results were interpreted in light of the study's objectives and hypothesis. The significance threshold
was set at 0.05. Result: In the pre-test the subjects had inadequate knowledge with a mean of 36.8%
and standard deviation of 3.18 whereas in post-test there was a significant mean knowledge gain of
66.2% and a standard deviation of 6.40. All demographic variables have shown a non-significant
association (P< 0.05) with the mean pre-test knowledge score, such as age (χ

2 =3.455)1df, gender

2= 0.020)1df, educational qualification (χ

2 = 4.501)4df, residence (χ

2= 3.404)2df, religion

2= 1.058)2df, source of information (χ

2 =1.235)3df, family income (χ

2= 4.033)4df, media facility

2= 0.202)2df, and hours of utilization of media (χ

2= 1.158)3df. Conclusion: In pre-test 63% of the
subject had an inadequate knowledge (<50% scores) whereas in the post-test all the subjects had
gained adequate knowledge 66% (>75% score). The present study findings indicate that structured
teaching program on influence of medias was effective in enhancing the knowledge of secondary
school going children regarding influence of medias. The significant is at 5% level for 59 df
(i.e. P< 0.05).

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